Join UP! Is a Ukrainian private company founded as a travel agency in 2001. Since 2010 has been working as a tour operator. It has its head office in Kyiv, as well as representative offices in Kharkiv, Odesa, Dnipro and Lviv, and abroad in Moldova, Baltic and Kazakhstan. The team consists of more than 600 people, and the partner network in Ukraine - 19 own agencies, 121 franchise agencies and almost 7,300 partner agencies. The tour operator is multidisciplinary, can organize any type of recreation on individual or corporate request. The focus is on three vectors: Welcome to Europe, Exotic Mood, and Arabian world. 
In total, the company's portfolio includes more than 60 destinations for travel to different parts of the world. Company is the founder and organizer of the annual tourism event INSIDE TRAVEL INDUSTRY, aimed at developing the tourism industry of Ukraine. The company's share in the outbound tourism market among tour operators is about 30%, according to the Ministry of Economic Development. In 2019, Join UP! sent more than 1 million tourists on vacation abroad.